I am totally smitten with Swann Auction Galleries new initiative, Photophilia. Best of all, they’ve launched a post card campaign to celebrate. So what is Photophilia? A collection of amazing photos, all cataloged on a nifty little tumbler page. You can add your favorites. Or jot them down on a postcard and mail them in the old fashioned way, how about that! Don’t you just love that little Polaroid?